# Market, Portfolio & Go-to-Market Design — illustrative template

> Illustrative work format, not a client case study or completed result.

## Desired outcome

[Enter the outcome, client baseline and measurement period.]

## Here is how we actually do that

### 1. Translate your products, line card and capabilities into customer uses, problems and value.

Facts / unknowns: [enter]
Action / owner / date: [enter]

### 2. Research and prioritize markets, ideal customers, buying roles and proof requirements.

Facts / unknowns: [enter]
Action / owner / date: [enter]

### 3. Build differentiated positioning and a direct/channel route to market that sellers can act on.

Facts / unknowns: [enter]
Action / owner / date: [enter]

## Work products

- Market/application scorecard: [enter]
- Ideal customer & buyer profiles: [enter]
- Voice-of-Customer brief: [enter]
- Product-to-value map: [enter]
- Positioning & route-to-market plan: [enter]
- Materials commercialization map where relevant: [enter]

## Starting inputs

Product/line-card capabilities, target customers, existing messages, channel structure and customer feedback.

## Scope and boundaries

Connects technical choices to commercial decisions; qualified suppliers, engineers and labs retain validation responsibilities.