# Target-Account & Application Strategy — illustrative template

> Illustrative work format, not a client case study or completed result.

## Desired outcome

[Enter the outcome, client baseline and measurement period.]

## Here is how we actually do that

### 1. Separate verified account facts from assumptions about the customer’s application and needs.

Facts / unknowns: [enter]
Action / owner / date: [enter]

### 2. Map users, specifiers, buyers and decision makers; connect line-card strengths to relevant uses.

Facts / unknowns: [enter]
Action / owner / date: [enter]

### 3. Build discovery questions, value messages and an account action plan with evidence and stop/go gates.

Facts / unknowns: [enter]
Action / owner / date: [enter]

## Work products

- Account/application opportunity brief: [enter]
- Buyer, stakeholder & access map: [enter]
- Line-card/account expansion map: [enter]
- Application value proposition: [enter]
- Discovery & qualification plan: [enter]
- Account-entry & expansion actions: [enter]

## Starting inputs

A target or existing account, current contacts, products/applications, known evidence and the buying route.

## Scope and boundaries

A customer or application hypothesis is a discovery starting point, not a diagnosis or validated material recommendation.