# Zero-base territory & channel plans — illustrative working template

> Illustrative template, not a client result, completed consulting engagement, validated technical recommendation or software system. Fill in with client-provided evidence.

## Business outcome and scope

Company / team: [enter]
Desired outcome: [enter]
Baseline and measurement period: [enter]
Account / application / product priority: [enter]
Owner and available capacity: [enter]

## What if coverage followed today’s opportunity—not inherited habits?

### Account/application opportunity universe

Purpose: Build a relevant universe, not an indiscriminate list of companies in a region.

Known facts: [enter]
Assumptions to validate: [enter]
Decision / next action: [enter]
Owner / due date / evidence: [enter]

### Account tiers, priorities & exclusions

Purpose: Choose where sellers spend time using fit, potential, access and support capacity.

Known facts: [enter]
Assumptions to validate: [enter]
Decision / next action: [enter]
Owner / due date / evidence: [enter]

### Territory/channel coverage & ownership map

Purpose: Assign direct, distributor and representative roles, including existing obligations.

Known facts: [enter]
Assumptions to validate: [enter]
Decision / next action: [enter]
Owner / due date / evidence: [enter]

### Account-entry & activation batches

Purpose: Prepare the reason to engage and pace the work to the team’s capacity.

Known facts: [enter]
Assumptions to validate: [enter]
Decision / next action: [enter]
Owner / due date / evidence: [enter]

### 30–60–90 territory plan & scorecard

Purpose: Define owners, milestones and evidence for reviewing or rebuilding priorities.

Known facts: [enter]
Assumptions to validate: [enter]
Decision / next action: [enter]
Owner / due date / evidence: [enter]

## Review and next decision

Customer-agreed next step: [enter]
Evidence needed / stop-go gate: [enter]
Work completed and outcome: [enter]
Review date and next priority: [enter]

Zero-base means reassess focus. It does not mean abandon current customers.

Potential, forecast, future commitments and actual booked business are separate. No result or savings is assumed.